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Casting Forward



May 18th, 2022


Bug Theatre in Denver

woman holding fly fishing rod

In April 2021, several Ms. Mayhem reporters undertook an ambitious project. They wanted to learn how women were evolving the sport of fly fishing.

The team initially approached the project through three main lenses: gear, safety, and conservation and education. Since then, they’ve added a fourth focus examining the lack of visibility and representation for women of color and other marginalized groups. They spoke with company founders making equipment more accessible; heard women’s experiences of safety concerns on and off the water; and discovered how women are shaping conservation efforts.

Our reporters spent hours in the car traveling across Colorado, conducted interviews over Zoom, and even made it out to Chattanooga, Tennessee for a weekend to bring these valuable stories to you.

We’re hosting a one-night-only video premiere event. You’ll get to be among the first to see the final product of our hard work, meet some of the featured women in-person and get a chance at winning some great door prizes from Fishpond, SaraBella Fishing, Rep Your Water and Orvis.

Wet Fly Swing Podcast Photo

Ms. Mayhem Founder and project Executive producer Madison Lauterbach was on the Wet Fly Swing podcast to talk in more detail about the Casting Forward project and event. Check out the episode to know more about what to expect from the videos!

Bloom Creative Labs Poster

Our Poster Designer

Niki Cousins is the founder of Bloom Creative Labs. She is a Denver native, artist, graphic designer, stepmom, dog mom, and avid fly fisher. After an eclectic work history in the outdoor retail, commercial real estate, and financial industries, she decided to make her part-time passion for art and graphic design her full-time job and launched Bloom Creative Labs in 2022. As a passionate advocate of equity in fly fishing, Niki was thrilled to be able to partner with Ms. Mayhem for this project. 
You can buy a souvenir version of the Casting Forward poster as an add-on to your virtual or in-person ticket below. Posters will also be for sale at the event. 


Miss Mayfly Logo

Door Prizes

  • Arrowhead Retractor

  • Drop-Off Foam Trucker hat

  • Women’s Upstream Tech Vest

  • Tacky Original Fly Box

  • Integrated Fillet Board/Cutting Board System

  • 9′ 8 weight w/fighting butt

  • Trout Socks

  • Jumping Trout Knit hat

  • Brook Trout Skin thermal headband

  • Eco Zip Hoodie (M)

  • 9’ 5 weight Orvis encounter rod/reel combo

  • Two Orvis Trucker Hats

  • Stickers